Industrial parks: Value-chain infrastructure, or just serviced land
Economics - Industry & Resources · Editorial By Moakanyi Magazine · China-in-Africa · June 2026 An industrial park can be two very different things. It can be serviced land - a fence, a substation, a road to the port, leased by the hectare. Or it can be...
Brand Power Africa: Why Your Trademark Is Your New Gold Mine
The Rise of Brand Ownership in Africa’s Expanding Markets African enterprises are entering a period where brand identity determines whether a company will scale across borders or remain trapped in local competition. As consumer markets grow, and as regional trade...
Digital Assets and Software: IP in Africa’s Digital Economy
The Digital Shift and the Rise of Intangible Business Assets Africa’s digital economy is expanding faster than any other region. Even traditional sectors are adopting digital platforms, apps, software systems and cloud-based operations. This transformation has created...
IP Legal Systems in Africa: What Every Entrepreneur Must Know Before Scaling
The Complex Legal Terrain of Intellectual Property in Africa Entrepreneurs expanding across African markets must navigate a diverse legal landscape that differs widely from country to country. Intellectual property laws, registration systems, enforcement mechanisms...
Intangible Economy: Why Africa’s Next Big Boom Is in Ideas, Not Only Resources
The Shift from Resource-Based to Knowledge-Based Growth Global economic patterns show a decisive shift from resource-driven industries to knowledge-based markets. Intangible assets such as intellectual property, digital platforms, software, brand equity and creative...
The Rise of Neobanking in Africa
The new generation of bank start-ups in Africa is just as those in any part of the world; all thanks to digital and the internet of things, called Neobanking. Neobanking is a type of banking service that is offered exclusively through a digital platform, such as a...
The Impact of Cancel Culture on Business in a Digital Age
Cancel culture is a phenomenon that has gained significant attention in recent years, particularly on social media. Cancel culture refers to the practice of calling out and boycotting individuals or businesses for perceived wrongdoings or controversial statements. The...
Opportunities of the AfCFTA for African Business Owners
As a business owner in Africa, the African Continental Free Trade Area (AfCFTA) presents both challenges and opportunities for the growth and development of your business. One of the key opportunities presented by the AfCFTA is increased market access. The agreement...
Joshua Bell: In Business, Move to where you are Valued
Most often start-up entrepreneurs fail to grow a business because they are offering their brilliance where it is not celebrated, causing slow growth. They must exit those sympathy markets, and enter ones that reward their product/service accordingly. Have you heard of...
How to Choose the Right Digital Marketing Platforms
With so many digital marketing platforms available, it can be difficult for businesses to know which ones to choose. Each platform offers different features and benefits, and it's important to select the ones that will best meet your business's needs. In this article,...
AfCFTA for Small Business Owners
The African Continental Free Trade Area (AfCFTA) is a game-changing agreement that has the potential to revolutionize trade and investment in Africa. As a business owner in Africa, it is essential to understand the potential benefits and opportunities that the...
How to Create a Winning Content Marketing Strategy
Content marketing is a powerful strategy that can help businesses to reach and engage customers in a meaningful way. By creating valuable and relevant content, businesses can build trust and credibility with their target audience, drive more traffic to their website,...
The Benefits of Email Marketing
Email marketing is a powerful tool that can help businesses to reach and engage customers in a cost-effective way. Despite the rise of new digital channels, email marketing remains one of the most effective ways to connect with customers and drive business growth. In...
The Future of Digital Advertising
Digital advertising has come a long way since its inception, and it continues to evolve at a rapid pace. With new technologies and platforms emerging all the time, the future of digital advertising is exciting and full of possibilities. In this article, we're going to...
Investophobia: The Reason why Small Businesses do not Grow
A major, but silent contributor to the failure of small businesses in Africa is Investophobia, and it must be cured in order to attain business growth.
The Importance of Data-Driven Marketing
Data speaks, and data is always telling stories that only those that listen and understand the importance of data-driven marketing will hear. In today's digital age, data has become an increasingly important aspect of marketing. With the rise of digital channels,...
The Future Potential of the AfCFTA for Business Owners in Africa
Business Owners in Africa must become concerned with the African Continental Free Trade Area (AfCFTA), especially how they can explore and benefit from its future. The African Continental Free Trade Area (AfCFTA) is a free trade agreement among countries in Africa...
The Art of Messinary Marketing
There are lessons in sales and marketing for business owners to be learnt from Lionel Messi and Mercenaries.
The Role of SEO in Digital Marketing
Search engine optimization (SEO) is an essential component of any digital marketing strategy. It's the process of improving the visibility and ranking of a website or a web page in search engine results pages (SERPs). A well-optimized website can drive organic traffic...
The Dos and Don’ts of Social Media Marketing
Social media has become an essential tool for businesses of all sizes to connect with customers, build brand awareness, and drive sales. However, with the ever-changing landscape of social media, it can be difficult to know what strategies and tactics to use to...
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