Trade fairs as pipelines: turning expo handshakes into SME orders
Economics - Trade & AfCFTA · Editorial By Moakanyi Magazine · China-in-Africa · June 2026 Trade fairs are easy to dismiss as photo opportunities: a ribbon, a stage, a headline figure, then everyone flies home. Yet for a small African exporter with no office in...
Mbada Car Hire: Zimbabwe’s Leopard of the Road
Zimbabwe's vehicle rental market continues to evolve, quietly adapting to the needs of a diverse and mobile population. From shifting internal tourism patterns to the growing fluidity of business travel, demand for professional, reliable, and versatile car hire...
Finance Without Strategy is Just Bookkeeping: Inside the FinAscend Method
In the quiet chaos of many SMEs, there's a common scene playing out: invoices filed, receipts boxed, and spreadsheets buried deep in email threads. The "books" are up to date - or so it seems. But when it's time to make a decision, the numbers say little. They weren't...
Of Tweets and Thrones: When King Julien Fires Mort
A Kingdom Built on Algorithms and Egos Once upon a time in the jungle of America’s digital kingdom, two mighty rulers reigned supreme: King Julien of MAGAstan, and his tiny, techie admirer Mort from Teslaland. Their alliance? Unholy, unlikely, and undeniably viral....
From French Press to Plunge: The Macron Moment
A Caffeinated Couple on the Tarmac They had landed. The wheels were down. The engines had cooled. But just as French President Emmanuel Macron and First Lady Brigitte descended the stairs in Hanoi, Asia got its first double shot of French drama - and it came...
China’s Trademark Economy: A Lesson for Africa
As African countries activate the AfCFTA, it is important to emulate profitable Intellectual Property economic strategies from global giants like China, in order to grow industrial activity in all sectors of the continent's economy. According to the World Trademark...
The Diversity of Money in Africa
Money is diverse, and one can only see its diversity when they travel across countries for business or pleasure. Money is there to help transact, paying for plane tickets, or even refuelling the car as you travel. In Western economies, when you go to the airport, you...
Milborrow: The Animal Health Kings in Africa
Animal Health in Africa is big business, as livestock business owners are increasing, and at the core of their product choice is Milborrow, the brand that has led the industry across Africa since the 1886 in Africa. Milborrow Animal Health was formed in 1886, and the...
Financial Accounting for Growth of Startups in SA
South African businesses are investing in Nigeria, and Nigerian business owners are investing in South Africa – the latter needing sound accounting and advisory services in order to grow their small businesses in South Africa. In selecting an accounting consulting...
Growing a Business using Intellectual Property in West Africa
West African business owners must know that Intellectual Property is very important for a business, because it is at the core of business development, as represented by Trademarks, Copyright, Trade Secrets, Patent, and Utility Models. Intellectual property (IP) is an...
Growing A Business through Asset-Based Loans in South Africa
At some stage most entrepreneurs have the desire to start their own businesses but don’t really know how to manoeuvre. There is one key area where entrepreneurs seem unsurpassed in self-inflicting damage: not having to calculate the cost of implementing their business...
The Most Optimistic American Banks in Africa
Without optimism, there is no profitability in Africa. This has been the strategic stance of two of the top global banks, Citigroup and JPMorgan Chase, that have decades of experience in the most advanced African economy – South Africa. JPMorgan Chase & Co. and...
Madam Boss: Globalisation of a Local Personality Brand
To move from being a local personality brand, into a regional, and then global brand in this Social Media Age, you have to be a Happy Hour brand, possessing a constant attitude of happiness and contentment in whom you are as a brand – that is the story of Madam Boss,...
Creating an Egypt Fund like Norway
What if Egypt creates an Egypt Fund just like the Norway Fund in order to have people centred national development and resource beneficiation? Just a thought. At present, Oil, Renewable Energy, Construction, and Agriculture are the economic pillars, with mega...
Business Opportunities in Chad
Chad, the Central and North African economy with potential, that many African business people are not paying attention to its opportunities, whilst international investors have much interest in. According to the US Government's International Trade Department, Chad's...
Opportunities in the Medical Supply Industry in South Africa
There are vast opportunities in the Medical Supply industry in South Africa, both for local use and for export into neighbouring countries that do not have advanced products and equipment as South Africa has access to. South Africa has a growing population and is...
The Green Economy of Ghana
According to the United Nations, the Green Economy (GE) is the pathway to achieving sustainable development in contemporary times, especially in developing economies such as Ghana. Ghana has A Green Economy Initiative, that will transform its socioeconomic status in...
Business Opportunities in Zambia
As an investment destination for Western economies, Zambia’s emerging economies have many business opportunities, including providing services to the growing middle class in the urban population centre. In general, most industries are dominated by a few large...
A Track Record of Exchange
In business, your growth is dependent on how you relate with your customers, and deliver your service; this is where we have specialized since inception. With Forex World you are assured reliable exchange of currencies to enable your business. Forex World has a track...
African Business through the African Continental Free Trade Area
There are many opportunities for business through the African Continental Free Trade Area (AfCFTA) that small businesses in African countries can take advantage of. The AfCFTA can help to boost industries, create jobs and increase investment, starting with small...
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